Native Advertising Solutions That Deliver Meaningful Results
Platform360 was launched in 2013 in response to a lack of transparency in digital advertising and in opposition to the industry obsession with pointless metrics
We created a vast global publisher network for Native Editorial, the biggest of its kind anywhere in the world, and we bolstered this with an array of complementary technology from the burgeoning adtech space (all of which is proprietary).
We were pioneers of Native advertising, specifically what we call True Native, a subset of digital advertising which has continued to gain momentum around the world. This method of advertising is not only more effective (generating unprecedented success against key industry metrics) but is also adblocker-proof and, as such, extremely effective in reaching Millennials.
You can reach us on + 44 207 0333 714
platform native is our premium publisher network, consisting of over 1000 of the world's largest, most respected and recognisable websites.
Through Platform Native we connect brands with premium publishers,creating bespoke ‘True Native’ editorial placements in an environment of high advocacy. Because of this we see extremely high dwell times, engagement, and secondary actions, such as clickthroughs to a brand’s site.
platform data is our market-leading analytics tool, allowing our client to monitor campaigns in real-time. it also completes the 360 approach, turning data into actionable insights.
Platform360 allows you to monitor your campaign in real-time and provides deep campaign insight.
Platform Audience is our powerful Traffic Management Platform, a proprietary technology which harnesses multiple desktop and mobile traffic sources globally and allows us to profile and engage your target audience - wherever they go online.
Using first and third party data, we are able to identify highly specific audience segments and funnel them to engage with Platform360 Native editorial placements.
Through this combination of specific targeting and crafted native editorial, we see phenomenal CTRs and secondary action rates.