We are pioneers
of Native advertising

Platform360 was founded on the belief that the current model of advertising, pioneered in the1950’s with the onset of television, is entirely unsuitable for digital channels and shockingly ineffective.

Useless metrics, terrible CTRs, ad fraud, a lack of transparency, and a growing skepticism around the basic efficiency of digital advertising has brought the industry around to this belief.

We pioneered what is now called Native advertising, realising from the outset that content, and the wider ecosystem that sits around it, was one of the strongest channels available for reaching and engaging audiences.

Media buying agencies, creative agencies, PR agencies, as well as brands themselves can now access Platform360 products around the world.