Advertising that doesn't interrupt stories - it tells them

WHY NATIVE WORKS

In 1984, the average person saw around 2,000 ads per day. In 2017, they saw around 5,000.
As advertisers, we need to work significantly harder to gain the attention of our audiences.

93%

Like brands that share interesting things

89%

Believe native content breaks through the marketing clutter

90%

Like custom content for brand engagement

  • 93%

    Like brands that share
    interesting things

  • 89%

    Believe native content breaks through the marketing clutter

  • 90%

    Like custom content for
    brand engagement

*Stats from Time Inc. who surveyed over 17,000 Gen Z, millennial and Gen X about Native ads in 2017

By ‘Native’ we mean advertising that feels less like advertising and more like content. Native ads are unobtrusive, they don’t interrupt. Native advertising is all around you but you may not notice it because it blends into its environment, providing content experiences which are appealing to audiences.

WHY CHOOSE PLATFORM360?

Data

Platform360 provides access to tens of thousands of data segments. These can be used across all campaigns.

Optimisation

We use Machine Learning to optimise our compaigns, allowing us to guarantee the best results regardless off campaign KPIs

Scale

Platform360 reaches 1.2 billion people globally - that's 18% of the world's population

Inventory

We're the only provider of full-spectrum Native. Uniquely, you can use Platform 360 to plan, buy, and optimize across Native Content, Video and Display.

Brand Safety and Verification

We provide brand-safe ad solutions that allow 100% control over where and how your brand messaging is shown. We're also integrated with all major providers of 3rd party verification, meaning you don't have to take our word for it.

OUR PRODUCTS

NATIVE VIDEO

Native Video units reaching 1 billion globally. Discover why our super-premium Native Video product has become of the key channels for brand-safe, controlled video distribution. Upload either a raw video file or VAST tag, select the publishers you want to run on via a whitelist, choose relevant data segments to hit your target audience(s), then monitor and optimise the campaign through Platform360

NATIVE DISPLAY

Native Display units reaching 1 billion globally. Realise the potential of your campaign via one of digital’s newest and most effective click drivers. Upload simple assets (images, logo) compile your copy (or let your Platform360 copywriter handle this for you), choose relevant data segments to hit your target audience(s), then monitor and optimise the campaign through Platform360.

NATIVE CONTENT

Native content via thousands of the world’s top publishers. Harness the power of the premium publishing world by creating engaging custom or syndicated content for your campaign. Select the publishers you want to create or syndicate your content, choose relevant data segments to hit your target audience(s), then monitor and optimise the campaign through Platform360.

AUDIENCE TARGETTING

Our DMP will utilise our own 1st party data as well as the data from 3rd party partners to ensure we hit precisely your audience within every campaign. When setting up your campaign, you can choose from literally tens of thousands of data segments that fit the profile of your target audience. You can also use Platform360 to create your own audience segments, allowing you to re-target specific audience segments with future campaigns.

Demographic

Geo Location

Contextual

Behavioural

Interests

OPTIMISATION

Machine learning has come a long way since Hollywood painted it as shiny robots fueled by AI. In the Hollywood version, robots usually end up replacing humans. But today, we’re actually using machine learning to supplement many of the things that humans do best. Platform360 campaigns are managed by people, but they are equipped with the most sophisticated optimisation tools available, ensuring that we reach your audience effectively and that we do so at the lowest possible cost.

PUBLISHERS

ADVERTISERS