We use the terms “Platform360”, “our”, “us”, “we” to refer to Breed and Craft ltd T/A Platform360. We are a native advertising company who specialise in online advertising targeted at consumers who are interested in the products being advertised. We deliver native adverts to help you discover things that interest you—new websites, new products, new bargains. We use technology to choose the best ads to show, based on everything we know about the context: the ad itself, the page that needs an ad, the time of day and other external factors, and information from your device that we use to predict what advertising would be most relevant and interesting to you.
We adhere to applicable industry guideline and strive to best practices. We will continue to review and update our policy and procedures to ensure the safety and protection of personal information.
Information we collectWe use cookie based identifiers to obtain information about you from third parties, but only where we have checked that these third parties either have your consent or are otherwise legally permitted to disclose your personal data to us. We use this information to help us choose the most relevant adverts to show you. The categories of data we may link to the cookie identifier are
- Computer Device
- Public Life
- A.C Nielsen
- IPONWEB T/A BidSwitch
How we use collected informationWe use the information that we collect directly or receive from other companies to help us select better ads to serve you.
We sometimes match our anonymous identifiers with our partners’ anonymous identifiers through a process called “cookie syncing”. The “cookie syncing” process synchronizes two IDs belonging to different companies in a way that makes it easier to serve advertising online, without the need to share other pieces of information about the ID.
How long we keep informationOur cookies expire within 90 days. When we have no ongoing legitimate business need to process your personal data, we will either delete or anonymise it.
Legal basis for processing personal dataOur legal basis for collecting and using the personal data described above is that the processing is in our legitimate interests and not overridden by your rights.
Sharing information with third partiesWe will not share your personal data except to the following categories of third parties:
- to any competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person;
- to an actual or potential buyer (and its agents and advisers) in connection with any actual or proposed purchase, merger or acquisition of any part of our business, provided that we inform the buyer it must use your personal data only for the purposes disclosed in this Privacy Notice;
- to any other person with your consent to the disclosure.
Your RightsYou can opt out of our cookie based tracking at any time by clicking here. Please note that these cookies are set on a per browser basis. If you use multiple browsers or devices, you will need to repeat this task on each device and browser.
You have the right to access the personal information we hold on you. An individual who would like to access, correct, change or delete inaccurate data about themselves, can send a request to firstname.lastname@example.org, and we will respond to your request within 30 days.
You have the right to ask us to suspend the way in which we are using your information in certain scenarios, or object to our processing your data where we are relying on a legitimate interest ground (or those of a third party) and you feel it impacts on your fundamental rights and freedoms, or where we are processing your personal data for direct marketing purposes.
In some cases where you object, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
You have the right to lodge a complaint with a supervisory authority. For example in the UK you could lodge a complaint with the ICO.
Contacting usAny queries or concerns about the way in which your data is being used can be sent to email@example.com
Or by post to
2 Finsbury Avenue
This document was last updated on May 25, 2018